Public Awareness - a renewed vision for NOTDAW

Project overview

A new national, collaborative campaign platform and approach for National Organ and Tissue Donation Donation Awareness Week (NOTDAW) is in development. A renewed vision for 2023-2027 brings the community together to inspire Canadians.In collaboration with the Public Education and Awareness Committee (PEAC) and its Community Forum, and following 25 years of dedicated campaigning for organ and tissue donation, NOTDAW will enter a new campaign era. 

Background

Bill C-202, enacting National Organ and Tissue Donation Awareness Week in Canada was passed unanimously by the Senate Committee on Social Affairs, Science, and Technology on Feb. 4, 1997. The bill was brought forward by former Liberal Member of Parliament Dan McTeague. The last full week of April was chosen to mark the occasion and to commemorate the death of Stuart Herriott, a toddler killed in a motor vehicle incident in McTeague’s riding of Pickering-Scarborough East. Parents of two-and-a-half-year-old Herriott donated his organs and, in turn, helped to save and improve the lives of four others. McTeague says the intent of the bill was to encourage education and awareness about donation and allow Parliament to take a leadership role in addressing the scarcity of organs and thinking about those who die every year waiting for a transplant.