Public Education & Awareness Committee

The Public Education and Awareness Committee (PEAC) facilitates interprovincial collaboration in the development and implementation of public education and awareness strategies. Organ donation and transplantation is complex and not well understood by the public. There are many misconceptions that contribute to barriers to registering intent to donate or consenting to donation. Educating Canadians, fostering a culture of donation and increasing the number of conversations about donation, and ultimately the number registered organ and tissue donors, is part of a comprehensive system-wide approach to increasing donation rates in Canada. Our collective aim is to shift Canadian attitudes so that donation is accepted as a social responsibility and donation becomes the norm, not the exception.

Goals and objectives

  • Increase the number of registered donors in Canada
  • Ensure all Canadians have accurate information to make an informed decision about donation
  • Construct strong, simple, coordinated national messaging to encourage Canadians to act on their decisions about donation
  • Conduct research on public opinions and attitudes, and keep abreast of international advancements, to continuously inform strategy and activities
  • Collaborate on a national approach to engage with external stakeholders, organizations and interest groups
  • Develop a national public education strategy

The PEAC shall function under the authority of the ODTEAC, and recommendations will be made using a coordinated, collaborative approach.

Membership

Committee core membership includes represenatives from each jurisdiction who have direct oversight for OTDT public awareness initiatives, campaigns and communications within their respective organ donation organization and transplant programs. They understand processes used to identify the need for and impact of public education and awareness activities and initiativesand are able to engage their respective health system team to provide advice and direction on related matters.

Three times a year PEAC broadens its membership to host a community forum meeting to foster continued knowledge exchange related to education and awareness activities and intiatives. The community forum meetings take place in October, February and June. 

Committee members
Roberta Koscielny, Chair

Communications Specialist,

Transplant Manitoba - Gift of Life

Health Science Centre

Winnipeg, Manitoba

Tina Robinson, Co-Chair

Manager, Communications & Community Relations

BC Transplant

Vancouver, British Columbia

Peggy John, Operational Lead

Associate Director, Program Operations, OTDT

Canadian Blood Services

Vancouver, British Columbia

Stephanie Larocque, Support Resource

Program Coordinator, Program Operations

Canadian Blood Services

Ottawa, Ontario 

Jessica Bonnelly

Nurse Manager

New Brunswick Organ and Tissue Program

Horizon Health Network

Moncton, New Brunswick

Michelle Bonnier

Manager

Southern Alberta Organ & Tissue Donation Program

AHS - Foothills Medical Centre

Calgary, Alberta

Angela Carpenter

Provincial OTDT Manager

Health PEI

Charlottetown, Prince Edward Island

Laura Grantham

Manager, Regulation, Policy, Directive & Communication

Alberta Organ & Tissue Donation Agency – Acute Care

Edmonton, Alberta

Heather Hemming

Family Support Liaison

Legacy of Life and Critical Care Organ Donation

Halifax, Nova Scotia

Karyn Hyjek

Director, Communications

Trillium Gift of Life Network

Toronto, Ontario

Jessica Jackson

Project Manager

Hospital and Specialized Services

Ministry of Health

Regina, Saskatoon

Paramjeet Kaur

Manager, Donation Program

Saskatchewan Health Authority

Saskatoon, Saskatchewan

Margaret Lidstone

Project Coordinator

Alberta Health Services

Edmonton, Alberta

Annie-Carole Martel

Director, Communications and Public Relations

Transplant Québec

Montréal Québec

Kim Parsons

Provincial Coordinator

Eastern Health - OPEN

St. John’s, Newfoundland

Angela Payne

Manager

Saskatchewan Transplant Program

Regina, Saskatchewan

Jenny Ryan

Manager, Program Operations

Canadian Blood Services

Ottawa, Ontario

Last updated June 2021

Upcoming Meetings

Date Meeting type
May 2021 Core
June 2021 Community Forum
July 2021 Core
August 2021 Core (tentative)
September 2021 Core
October 2021 Community Forum
November 2021 Core
December 2021 Core (tentative)

Related information

Intent to donate / organ donation registration in Canada

Each province manages its own system to record organ and tissue donor intent to donate. Developed in collaboration with provincial partners a national registration portal provides Canadians with a single platform to navigate to the organ and tissue donor registry in their province.  Learn more: https://organtissuedonation.ca/en 

General information about living and deceased donation

General public information and educational materials related to both living and deceased organ and tissue donation can be found here: https://www.blood.ca/en/organs-tissues 

For more information about the Public Education and Awareness Committee, contact  OTDT@blood.ca

Keep up to date on what's new in OTDT. Sign up for our monthly OTDT newsletter digest here.