Living donation awareness campaign resources

Living Kidney Campaign Resources This Fall, we’re working to raise national awareness about living kidney donation.​ ​To help support our collective efforts to raise awareness, we’ve pulled together some messaging and digital resources that may be useful.​ The theme for this year’s living kidney donation awareness campaign during the month of October is "Giving thanks". (Alternative date:​ Giving Tuesday, ​Dec. 3, 2019).

​Key messages

  • ​This Thanksgiving, transplant recipients across Canada are thankful for the gift of a new kidney. Find out more about living kidney donation at blood.ca
  • ​A healthy person can donate one of their kidneys to someone in need and still live a healthy normal life. Learn more about living organ donation at blood.ca.​

  • ​Did you know? More than 3,000 Canadians are on a waiting list for kidney transplantation. ​Find out more at blood.ca

  • ​Any healthy adult can be considered for living kidney donation. Find out more about living donation at blood.ca.​

  • ​Living kidney donation practice is based on ensuring donor safety now and into the future. ​Learn more at blood.ca
  • Potential donors can help someone they know who needs a kidney transplant or they can donate anonymously to help someone in need of a kidney on a waitlist somewhere in Canada.​ Find out about living donation at blood.ca

  • ​Kidney transplants from living donors last longer, on average, than kidneys from deceased donors.​ Learn more at blood.ca

  • ​Patients with end stage kidney disease often wait many years for a kidney transplant from a deceased donor. A living kidney donor may decrease this wait time.​ Find out more at blood.ca

  • ​Organ donation improves lives and can restore health. Learn more about living donation at blood.ca​

​Social ​media​

​Encourage living kidney donation awareness ​through your social media channels.​ The goal is to encourage individuals to become more knowledgeable and aware of living kidney donation.​ Spread the word and start a ​conversation online by using ​hashtags:​ #​livingdonation​; #OrgansTissuesForLife​ and Link to:​ blood.ca/organs-tissues​

Tag organ donation organizations, national partners and advocates in your messages: @CanadasLifeLine; @HorizonHealthNB; @TrilliumGift​ @saskhealth​@Health_PEI​ @TransplantMB​ @BC_Transplant​ @GoAHealth @kidneycanada @HealthNS

Facts to share:​ ​

  • Did you know that more than 3,000 Canadians are on a waiting list for kidney transplantation?​ ​

  • A healthy person can donate one of their kidneys to someone in need and still live a healthy normal life. ​

Messages​

  • Did you know you can donate a kidney to a person in need and still live a normal, healthy life? Find out how living donation works http://bit.ly/2klAbyz @CanadasLifeLine #OrgansTissuesForLife​

  • Give someone in need something they’ll be forever thankful for this giving season. Find out about becoming a living kidney donor at: http://bit.ly/2klAbyz

  • Did you know that kidney transplants from living donors last longer (on average) than kidneys from deceased donors? @CanadasLifeline #OrgansTissuesForLife​ Learn more http://bit.ly/2klAbyz  #livingdonation #OrgansTissuesForLife

  • Fact: More than 3,000 Canadians are on a waiting list for kidney transplantation. Find out how you can help: http://bit.ly/2klAbyz  @CanadasLifeline #OrgansTissuesForLife​ #LivingDonation

Digital resources

Share on Twitter, Facebook or Instagram

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Videos

The following living kidney donor and recipient videos have been developed by Alberta Health Services. ​Share a link to the page or the videos on social media.​

Information about living kidney donation available in many languages 

Information on how to become a living kidney donor is available in digital brochures translated into multiple languages including: Arabic, French, Simplified and Traditional Chinese; Punjabi, Spanish, Urdu

To access the multilingual brochures, visit blood.ca

Kidney Foundation of Canada resources

The Kidney Foundation of Canada offers some excellent resources for raising awarness. 

Living donation

Quebec living donation microsite

​Draft newsletter article 

Do you have a newsletter or other channel for sharing information? 

Raising awareness for living organ donation

Did you know that more than 3,300 Canadians are on a waiting list for kidney transplantation?

When the kidneys are no longer able to remove waste products from the blood, either dialysis (artificial filtering of blood) or a transplant is required for survival. Dialysis alone can lead to health complications and severely impact quality of life.

A transplant is the preferred treatment for most patients suffering from kidney failure, yet there are not enough deceased kidney donors to help every patient in need. Living kidney donations offer patients a higher chance of receiving a transplant.

Kidney transplantation is life-saving and life-altering. Until we can clone or grow or print kidneys (who knows what the future holds), there will continue to be a need for kidney transplants. Transplantation through living donation has the potential to remove many people from dialysis and the transplant waitlists and alter the lives of not just the patients, but their families as well.”
– Kathy Yetzer, Associate Director, Living Donation, Canadian Blood Services.

Potential donors can help someone they know who needs a kidney transplant, or they can donate anonymously to help someone in need of a kidney on a waitlist somewhere in Canada. Patients with end stage kidney disease often wait many years for a kidney transplant from a deceased donor. Having a living kidney donor may decrease this wait time for the patient.

Learn more about living donation at https://blood.ca/en/organs-tissues

How do I become a live organ donor?

Start by contacting the living donation program in your province. You will need to undergo mandatory medical examinations and tests to determine if it is safe for you to become a living donor. These tests will also determine if you are an appropriate match for your intended recipient. If a donor and recipient are not well matched, the recipient has a higher chance of rejecting the transplanted organ.  https://blood.ca/en/organs-tissues